• Salesforce Marketing-Cloud-Email-Specialist Dumps

Salesforce Marketing-Cloud-Email-Specialist Dumps

Salesforce Certified Marketing Cloud Email Specialist (WI23)

    EXAM CODE : Marketing-Cloud-Email-Specialist

    UPDATION DATE : 2023-03-20





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Sample Questions

Question 1

A customer uses the Salesforce Contact object as a synchronized data source. They have started to sync custom fields for further segmentation. Which first step should the customer take to ensure the new fields are available to segment on? 

A. Edit the fields in the synchronized data source. 
B. Create a new data extension with the new fields.
 C. Create a data filter that includes the new fields.


Question 2

Northern Trail Outfitter historically received a bulk data file from a vendor per day in its Marketing cloud SFTP. The vendor is updating its sending cadence and will be delivering files over approximately eight hours throughout the day. The files will maintain the same naming convention and include a timestamp. Which update should be implemented to the automation to process the fries as they are received while minimizing network? 

A. Replace the Schedule with File Drop and use a filename pattern
 B. Implement an API to start an automation with every file transfer. 
C. Replicate the automation and schedule mem to execute server eight hours 


Question 3

Northern Trail Outfitters (NTO) wants to leverage Path Optimizer to test new marketing content. The best path will be selected based on the orders placed on NTO's website. What should NTO configure in Path Optimizer? 

A. Email Engagement 
B. Manual Engagement 
C. Web Conversion 


Question 4

A marketing team uses email templates as a means to create a consistent style guide. The team has recently updated the primary template to coincide with company-wide rebranding; however, content approvers are reporting they are not seeing the new changes reflected. Which step needs to be completed? 

A. The email must be recreated using the updated template. 
B. 'Update Email Now' needs to be applied to each email.
 C. The template must be approved before updates are reflected. 


Question 5

A healthcare company imports its patient portal registrations at the parent level business unit (BU). The marketing team would like to ensure individual office locations have access to this data without giving access to the parent level BU. What should the marketing team do in Automation Studio to ensure data is available at the child BU level? 

A. After the file import, use the transfer file activity to move data into data extensions in child BUS. 
B. Create automations that import the data directly into the child BUs to bypass the parent level BU. 
C. After the file import, use the filter activity to populate shared data extensions that are available to child BUs.