EXAM CODE : Marketing-Cloud-Consultant UPDATION DATE : 2023-03-30 TOTAL QUESTIONS : 129 UPDATES : UPTO 3 MONTHS GUARANTEE : 100% PASSING GUARANTEE
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Every day at 3 a.m., Northern Trail Outfitter' (NTO) data lake instance starts generating a file that contains all records that should be sent one email or another for the next day's marketing campaigns. The size of the file varies depending on the previous day's tracking activity. As soon as the file is generated, NTO wants to import the data, segment the data, and then execute the daily sends. What end-to-end process should deliver this efficiently?
A. Scheduled Automation > File Transfer > Import > Series of Query Activities
B. Triggered Automation > Import Activity > Series of Query Activities > Series of Sends
C. Scheduled Automation > Import Activity > Series of Query Activities > Series of Sends
D. Triggered Automation> Import > Data Extension Extract > Marketing Journey
ANSWER : B
A customer wants to reports on 'Not Sent' contacts in Journey Builder. Which method should be used?
A. Use the standard report 'Subscribers Not Sent to'.
B. Use an automation with Tracking Extract.
C. Create an Analytics Builder Discover report.
D. Query the _sent Data View for the contact's send status.
ANSWER : B
Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP), They send regularly 300,000 What should they be aware of with respect to sender reputation?
A. They should have one dedicated IP address for every 100,000 messages send per month.
B. They should have a shared IP since their volume is under 500,000 messages per month.
C. They should have one SAP for transactional sends and another for commercial sends.
D. They should send at least 250,000 messages per month to maintain their sender
reputation.
ANSWER : D
A customer is connecting Sales Cloud with Marketing Cloud. The connection was successful, however, the team is unable to view or sync Sales Cloud objects in Contact Builder. How should a consultant begin troubleshooting the connection?
A. Create and send an email in Email Studio to test the connection and validate tracking.
B. Validate Marketing Cloud and Sales Cloud users have access to the business unit.
C. Create new Marketing Cloud and Sales Cloud users and perform a new installation.
D. Validate Marketing Cloud and Sales Cloud permissions for the connecting users.
ANSWER : D
Northern Trail Outfitters received a complaint today from a customer who received an email after unsubscribing last week. Today's email was sent using Marketing Cloud Connect (MCC), though last week was sent when an external system dropped a file on the Marketing Cloud SFTP and triggered a User-Initiated Send through an automation. What could be the reason the customer received the email through MCC?
A. The previous send's user needed to have edit permissions in Salesforce,
B. Email Opt Out is only updated if the send originates in Salesforce.
C. The previous send used Email Address as a Subscriber Key.
D. The Email Opt Out field needs to be added to the Contact Page Layout.
ANSWER : C
